
The Sugarcane Vinyl
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BACARDÍ
Vinyl's popularity is soaring, with 200+ million records sold globally in recent years. Yet PVC vinyl—is made from one of the world's most harmful plastics, filled with toxic chemicals that contaminate our air, water, and food chain.
BACARDÍ, committed to being plastic-free by 2030, discovered that sugar—a key ingredient in our rum—can create eco-friendly bioplastic. Partnering with Evolution Records, we developed a record made from sustainably sourced Bonsucro sugarcane that matches traditional vinyl's sound quality without harmful chemicals—a first-of-its-kind eco-friendly alternative.
My role: VP Creative Director
ECD: Alex Booker VP CD: Mietta McFarlane VP CD: Andrea Sarcullo VP CD: Dan Arango VP CD: Arthur Amorim
ACD: Sabrina Ghantous ACD: Georgia Murphy AD: Victor Cortes