FACEBOOK STORIES

Facebook Stories has a Super Bowl–sized audience on their platform every day and yet brands don’t take advantage of it. In fact, Stories is always an afterthought. So we launched a series of challenges to prove just what our platform was capable of.

Our first challenge: Can Stories make the most unwanted dogs wanted?

Working with Sean Casey Animal Rescue we used our platform to solve one of their biggest problems overnight—getting their most unadoptable dogs adopted. We created a series of bespoke 15 second films for each dog that transformed their flaws into desirable features and most importantly, we made the arduous process of adopting a dog as simple as a swipe up.