What’s a bagel without cream cheese?
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KRAFT PHILADELPHIA
Everyone knows cream cheese is synonymous with bagels. Imagine the outrage when bagel lovers around the world discovered Apple’s new bagel emoji was missing this crucial ingredient. The internet was very angry. So Philadelphia, the inventors of cream cheese, got angry too.
They needed to do something. So they rallied the bagel-loving community together to fix this travesty by convincing the tech giant to update their emoji to include a spread of cream cheese.
My role: Creative Director
ECD: Justin Ruben CD: Mietta McFarlane CD: Luke Chard
